Optimist & co-conspirator
“How can we ensure we're solving the right problems?”
I use design as a tool to make ideas tangible. I co-design with stakeholders by leading UX research projects, mapping experiences and business logic, creating right-sized prototypes, and facilitating iterative collaboration.
My experiences in consulting and cognitive science inform my approach. Tech consulting helped me realize “design" is not limited to the UI: tech is only one piece of a wider system encompassing people, process, and context. Studying cognitive science helped me understand how human cognition gives rise to experience - and how inseparable thinking and feeling are. Combined with my work experiences, these learnings have led me to see design as a holistic strategy for problem-solving, not just a set of pretty tools.
Having spent the past 5 years designing products, services, and websites for purpose-driven organizations, I care deeply about the wider impact of organizations I work with, not just their profit-making potential.